| | Introduction: I Never Even Wanted to Be on LinkedIn! | p. 1 |
| | A New Way to Look at Social Media: The LinkedIn Power Formula | p. 7 |
| | Your Unique Experience | |
| | Your Unique Relationships | |
| | The Tool | |
| | The Million-Cubicle Project: LinkedIn-Making the Invisible Visible | p. 11 |
| | Where's the Beef?: The LinkedIn Profile: Basics | p. 21 |
| | Your 30-Second Bumper Sticker: The LinkedIn Profile: Personal Identification Box | p. 27 |
| | Your Name | |
| | Your Photograph | |
| | Your Headline | |
| | Your Location and Industry | |
| | Resume on Steroids: The LinkedIn Profile: Experience Section | p. 33 |
| | Aren't You Any Good?: The LinkedIn Profile: Recommendations | p. 37 |
| | How Many Recommendations Should I Have? | |
| | What Should My Recommendations Say? | |
| | Why Are Recommendations So Important? | |
| | Tips for Getting Recommendations | |
| | Hyperlinks to Hot Leads: The LinkedIn Profile: Additional Top Box Items | p. 45 |
| | Education | |
| | Websites | |
| | Public Profile URL | |
| | That's My Boy!: The LinkedIn Profile: Summary and Specialties Sections | p. 53 |
| | The Summary Section | |
| | Specialties | |
| | Not Your Average Joe: The LinkedIn Profile: Must-Have Applications and Tools | p. 61 |
| | Box.net Files | |
| | Google Presentation / SlideShare | |
| | Amazon's Reading List Events | |
| | Giving (and Getting) Answers | |
| | Who Do You Want to Find?: Searching on LinkedIn | p. 71 |
| | Saved Searches | |
| | I Found You-Now What Do I Do with You?: Contacting the Person You Just Found | p. 79 |
| | The Introduction Function | |
| | There's Gold in Them Thar Hills: Expanding Your Network | p. 87 |
| | Importing Contacts | |
| | Connecting with Colleagues | |
| | Connecting with Classmates | |
| | The Outlook Toolbar | |
| | ôPeople You May Knowö | |
| | Accepting or Declining Connection Requests | |
| | Connecting with Competitors | |
| | Monitoring Your Growing Network | |
| | Tags | |
| | ôWho's Viewed My Profile?ö | |
| | Keywords Are King: Maximizing Your Ability to Find and Be Found by Others | p. 101 |
| | Exact Phrases | |
| | The ôAndö Function | |
| | The ôOrö Function | |
| | The ôNotö Function | |
| | Keyword Optimizing Your Profile | |
| | How Do Companies Fit into the LinkedIn Landscape?: Researching Companies on LinkedIn and Other | p. 107 |
| | Company-Related Matters | |
| | Social Media Policies and Procedures | |
| | Revving Up Your LinkedIn Efforts by Joining Groups: The Power of LinkedIn Groups | p. 115 |
| | Show Me the Money!: What Are the Power Users Doing on LinkedIn? | p. 121 |
| | Your Account, Your Settings-Your Way: Setting Your Preferences and Using the LinkedIn Help Centers | p. 129 |
| | Paid vs. Free Accounts | |
| | LinkedIn Learning Center and Customer Service Center | |
| | A Job Seeker's New Best Friend: LinkedIn-The World's Largest Internet-Based Resume Database | p. 135 |
| | Ready…Set…Go!: A Six-Week, Two-Hour-per-Week Road Map to Results | p. 145 |
| | Weeks 1-6 | |
| | Managing Your Time on LinkedIn | |
| | Conclusion (Or Is It Just the Beginning?: Which Camp Are You In? | p. 153 |
| | Bonus: My Kids Are Already on Facebook-Chapter Can't They Find a Job There?: Why College Students Need to Be on LinkedIn | p. 157 |
| | Acknowledgments | p. 165 |
| | Index | p. 169 |
| | About the Author | p. 179 |