Table of Contents
   Introduction: I Never Even Wanted to Be on LinkedIn!p. 1
   A New Way to Look at Social Media: The LinkedIn Power Formulap. 7
      Your Unique Experience
      Your Unique Relationships
      The Tool
   The Million-Cubicle Project: LinkedIn-Making the Invisible Visiblep. 11
   Where's the Beef?: The LinkedIn Profile: Basicsp. 21
   Your 30-Second Bumper Sticker: The LinkedIn Profile: Personal Identification Boxp. 27
      Your Name
      Your Photograph
      Your Headline
      Your Location and Industry
   Resume on Steroids: The LinkedIn Profile: Experience Sectionp. 33
   Aren't You Any Good?: The LinkedIn Profile: Recommendationsp. 37
      How Many Recommendations Should I Have?
      What Should My Recommendations Say?
      Why Are Recommendations So Important?
      Tips for Getting Recommendations
   Hyperlinks to Hot Leads: The LinkedIn Profile: Additional Top Box Itemsp. 45
      Public Profile URL
   That's My Boy!: The LinkedIn Profile: Summary and Specialties Sectionsp. 53
      The Summary Section
   Not Your Average Joe: The LinkedIn Profile: Must-Have Applications and Toolsp. 61 Files
      Google Presentation / SlideShare
      Amazon's Reading List Events
      Giving (and Getting) Answers
   Who Do You Want to Find?: Searching on LinkedInp. 71
      Saved Searches
   I Found You-Now What Do I Do with You?: Contacting the Person You Just Foundp. 79
      The Introduction Function
   There's Gold in Them Thar Hills: Expanding Your Networkp. 87
      Importing Contacts
      Connecting with Colleagues
      Connecting with Classmates
      The Outlook Toolbar
      ôPeople You May Knowö
      Accepting or Declining Connection Requests
      Connecting with Competitors
      Monitoring Your Growing Network
      ôWho's Viewed My Profile?ö
   Keywords Are King: Maximizing Your Ability to Find and Be Found by Othersp. 101
      Exact Phrases
      The ôAndö Function
      The ôOrö Function
      The ôNotö Function
      Keyword Optimizing Your Profile
   How Do Companies Fit into the LinkedIn Landscape?: Researching Companies on LinkedIn and Otherp. 107
      Company-Related Matters
      Social Media Policies and Procedures
   Revving Up Your LinkedIn Efforts by Joining Groups: The Power of LinkedIn Groupsp. 115
   Show Me the Money!: What Are the Power Users Doing on LinkedIn?p. 121
   Your Account, Your Settings-Your Way: Setting Your Preferences and Using the LinkedIn Help Centersp. 129
      Paid vs. Free Accounts
      LinkedIn Learning Center and Customer Service Center
   A Job Seeker's New Best Friend: LinkedIn-The World's Largest Internet-Based Resume Databasep. 135
   Ready…Set…Go!: A Six-Week, Two-Hour-per-Week Road Map to Resultsp. 145
      Weeks 1-6
      Managing Your Time on LinkedIn
   Conclusion (Or Is It Just the Beginning?: Which Camp Are You In?p. 153
   Bonus: My Kids Are Already on Facebook-Chapter Can't They Find a Job There?: Why College Students Need to Be on LinkedInp. 157
   Acknowledgmentsp. 165
   Indexp. 169
   About the Authorp. 179