Table of Contents
   Introductionp. 1
   Rebirth of a Salesman
      We're All in Sales Nowp. 9
      Entrepreneurship, Elasticity, and Ed-Medp. 26
      From Caveat Emptor to Caveat Venditorp. 44
   How to Be
      Attunementp. 67
      Buoyancyp. 96
      Clarityp. 124
   What to Do
      Pitchp. 155
      Improvisep. 184
      Servep. 207
   Acknowledgmentsp. 235
   Notesp. 237
   Indexp. 251