| | Introduction | p. vi |
| | The Cover Letter Is How It All Starts | p. vi |
| | How This Book Is Organized | p. viii |
| | The Purpose and Objectives of a Cover Letter | p. x |
| | The Importance of Cover Letters in Your Winning Job Search Campaign | p. xiii |
| | The Rules: There Aren't Any! | p. xiv |
| | Creating and Distributing Your Cover Letters | p. 1 |
| | Cover Letter Formats and Types for Every Situation | p. 3 |
| | Cover Letter Formats | p. 5 |
| | The 10 Types of Cover Letters | p. 9 |
| | Preparing to Write | p. 43 |
| | Six Steps to Better Cover Letters | p. 43 |
| | Identify Your Key Selling Points | p. 44 |
| | Writing Your Cover Letters | p. 67 |
| | Pre-Plan | p. 68 |
| | Write the Opening Paragraph | p. 71 |
| | Write the Body | p. 94 |
| | Write the Closing | p. 97 |
| | Polish, Proofread, and Finalize | p. 110 |
| | The Anatomy of a Winning Electronic Cover Letter (Plus Electronic Resume Tips) | p. 117 |
| | Electronic Cover Letters | p. 118 |
| | Electronic and Scannable Resumes | p. 123 |
| | Cover Letter Presentation | p. 127 |
| | Developing Winning Visual Presentations | p. 127 |
| | Design Considerations | p. 128 |
| | Answers to Common Cover Letter Questions-and Tips to Help You Beat the Odds | p. 137 |
| | Frequently Asked Cover Letter and Resume Questions | p. 138 |
| | Using Your PC in Your Job Search | p. 147 |
| | Distributing Your Resumes and Cover Letters | p. 152 |
| | Managing the Paperwork and the Job Search Process | p. 156 |
| | Sample Cover Letters | p. 161 |
| | Before-and-After Cover Letter Transformations | p. 163 |
| | How to Use the Samples | p. 164 |
| | Winning Cover Letters for Blue-Collar and Trades Positions | p. 179 |
| | Top 5 Cover Letter-Writing Tips for Blue-Collar and Trades Positions | p. 179 |
| | Winning Cover Letters for Young Professionals/New Graduates | p. 187 |
| | Top 5 Cover Letter-Writing Tips for Young Professionals/New Graduates | p. 187 |
| | Winning Cover Letters for Mid-Career Professionals | p. 209 |
| | Top 5 Cover Letter-Writing Tips for Mid-Career Professionals | p. 209 |
| | Winning Cover Letters for Senior Managers and Executives | p. 235 |
| | Top 5 Cover Letter-Writing Tips for Senior Managers and Executives | p. 235 |
| | Winning Coyer Letters for Technical and Scientific Professionals | p. 257 |
| | Top 5 Cover Letter-Writing Tips for Technical and Scientific Professionals | p. 257 |
| | Winning Cover Letters for Career Changers | p. 271 |
| | Top 5 Cover Letter-Writing Tips for Career Changers | p. 271 |
| | The Total Job Search:Thank-You Letters, Recruiters, and Resumes | p. 285 |
| | Winning Thank-You Letters | p. 287 |
| | How Thank-You Letters Can Help You Land a Job | p. 289 |
| | Frequently Asked Questions About Thank-You Letters | p. 292 |
| | Thank-You Letter Checklist | p. 293 |
| | One Final Recommendation | p. 294 |
| | Sample Thank-You Letters | p. 294 |
| | Cover Letter Tips and Techniques from Recruiters | p. 299 |
| | Advice from the Recruiters | p. 299 |
| | Key Points to Remember | p. 311 |
| | Next-Generation Job Search Letters | p. 313 |
| | High-Impact Networking Letters | p. 314 |
| | Personal Branding Letters | p. 318 |
| | Reconnecting Letters | p. 323 |
| | Career-Update Letters | p. 326 |
| | Winning Resume Strategies | p. 331 |
| | Resume Strategy | p. 332 |
| | Resume Writing | p. 336 |
| | Resume Presentation | p. 344 |
| | Recommended Resume Formats | p. 346 |
| | Magical Tips on Resume Writing | p. 364 |
| | Appendixes | p. 369 |
| | Using Keywords to Win in Your Job Search | p. 371 |
| | Action Verbs for Cover Letters | p. 391 |
| | Recommended Job Search and Career Web Sites | p. 393 |
| | Index of Contributors | p. 403 |
| | Index | p. 410 |