Table of Contents
   Introductionp. vi
      The Cover Letter Is How It All Startsp. vi
      How This Book Is Organizedp. viii
      The Purpose and Objectives of a Cover Letterp. x
      The Importance of Cover Letters in Your Winning Job Search Campaignp. xiii
      The Rules: There Aren't Any!p. xiv
   Creating and Distributing Your Cover Lettersp. 1
      Cover Letter Formats and Types for Every Situationp. 3
         Cover Letter Formatsp. 5
         The 10 Types of Cover Lettersp. 9
      Preparing to Writep. 43
         Six Steps to Better Cover Lettersp. 43
         Identify Your Key Selling Pointsp. 44
      Writing Your Cover Lettersp. 67
         Pre-Planp. 68
         Write the Opening Paragraphp. 71
         Write the Bodyp. 94
         Write the Closingp. 97
         Polish, Proofread, and Finalizep. 110
      The Anatomy of a Winning Electronic Cover Letter (Plus Electronic Resume Tips)p. 117
         Electronic Cover Lettersp. 118
         Electronic and Scannable Resumesp. 123
      Cover Letter Presentationp. 127
         Developing Winning Visual Presentationsp. 127
         Design Considerationsp. 128
      Answers to Common Cover Letter Questions-and Tips to Help You Beat the Oddsp. 137
         Frequently Asked Cover Letter and Resume Questionsp. 138
         Using Your PC in Your Job Searchp. 147
         Distributing Your Resumes and Cover Lettersp. 152
         Managing the Paperwork and the Job Search Processp. 156
   Sample Cover Lettersp. 161
      Before-and-After Cover Letter Transformationsp. 163
         How to Use the Samplesp. 164
      Winning Cover Letters for Blue-Collar and Trades Positionsp. 179
         Top 5 Cover Letter-Writing Tips for Blue-Collar and Trades Positionsp. 179
      Winning Cover Letters for Young Professionals/New Graduatesp. 187
         Top 5 Cover Letter-Writing Tips for Young Professionals/New Graduatesp. 187
      Winning Cover Letters for Mid-Career Professionalsp. 209
         Top 5 Cover Letter-Writing Tips for Mid-Career Professionalsp. 209
      Winning Cover Letters for Senior Managers and Executivesp. 235
         Top 5 Cover Letter-Writing Tips for Senior Managers and Executivesp. 235
      Winning Coyer Letters for Technical and Scientific Professionalsp. 257
         Top 5 Cover Letter-Writing Tips for Technical and Scientific Professionalsp. 257
      Winning Cover Letters for Career Changersp. 271
         Top 5 Cover Letter-Writing Tips for Career Changersp. 271
   The Total Job Search:Thank-You Letters, Recruiters, and Resumesp. 285
      Winning Thank-You Lettersp. 287
         How Thank-You Letters Can Help You Land a Jobp. 289
         Frequently Asked Questions About Thank-You Lettersp. 292
         Thank-You Letter Checklistp. 293
         One Final Recommendationp. 294
         Sample Thank-You Lettersp. 294
      Cover Letter Tips and Techniques from Recruitersp. 299
         Advice from the Recruitersp. 299
         Key Points to Rememberp. 311
      Next-Generation Job Search Lettersp. 313
         High-Impact Networking Lettersp. 314
         Personal Branding Lettersp. 318
         Reconnecting Lettersp. 323
         Career-Update Lettersp. 326
      Winning Resume Strategiesp. 331
         Resume Strategyp. 332
         Resume Writingp. 336
         Resume Presentationp. 344
         Recommended Resume Formatsp. 346
         Magical Tips on Resume Writingp. 364
   Appendixesp. 369
      Using Keywords to Win in Your Job Searchp. 371
      Action Verbs for Cover Lettersp. 391
      Recommended Job Search and Career Web Sitesp. 393
      Index of Contributorsp. 403
   Indexp. 410