Table of Contents
   To Rumor Is Humanp. 1
   Swimming in Rumors: The Prevalence and Power of Hearsayp. 13
   It's Clear That It's Unclear: How Rumors Help Us Make Sense of an Uncertain Worldp. 37
   A Family Resemblance: Gossip and Urban Legend, Rumor's Close Cousinsp. 59
   It's a Small World Around the Watercooler: The What, Why, and Where of Rumor Spreadp. 81
   Believe It, or Not: Why We Believe Some Rumors and Not Othersp. 120
   Facts Are Stubborn Things: Taking Stock of the Word on the Streetp. 148
   Managing the Rumor Millp. 187
   Epilogue: Doing Rumor Wellp. 217
   Acknowledgmentsp. 223
   Notesp. 225
   Indexp. 281