| Introduction | p. 8 |
| How Did I Learn What I Know? | |
| Songwriting Principles | |
| Can Songwriting Be Taught? | |
| What's New in This Edition? | |
| Find Ongoing Updates to This Book at www.johnbraheny.com | |
| The Craft | |
| Creativity and Inspiration | p. 14 |
| Creativity: What Is It and Do You Have It? | |
| Developing Your Creativity | |
| Motivation: Overcoming the Barriers | |
| Craft vs. Inspiration | |
| Developing a Songwriter's Consciousness | |
| Finding Your Own Creative Process | |
| Breaking Writer's Block | |
| Stream of Consciousness | |
| Problem Solving | |
| Developing Good Work Habits | |
| Subject Matter | p. 28 |
| Finding Ideas | |
| The Commerciality of Subject Matter: Mass Appeal | |
| Writing From Emotion | |
| Message Songs | |
| Novelty Songs | |
| Lifestyle Songs | |
| Christmas Songs | |
| The Media and Listeners | p. 42 |
| The Media | |
| A Poem Is Not a Lyric | |
| A Song Is Not a Record | |
| Writing for Radio | |
| Song Length | |
| Singles, Albums, Live Performances, Video | |
| The Listener: Know Your Audience | |
| Writing Lyrics | p. 60 |
| Simplicity | |
| Focus | |
| Attitude | |
| Titles | |
| First Lines | |
| Second Verse Curse (a.k.a. Second Verse Hell) | |
| Rhyme | |
| Poetic Devices | |
| Pronouns | |
| Prosody and Meter | |
| Lyric Context | |
| Cliches | |
| Constructing a Song | p. 81 |
| Basic Principles of Commercial Songwriting | |
| Words and Music Together | |
| Hooks | |
| Chorus Construction | |
| Repetition | |
| Song Dynamics | |
| Rewriting | |
| Writing Music | p. 114 |
| Melody | |
| Completing Songs | |
| Range | |
| Scale Context | |
| Harmony | |
| Groove | |
| Collaboration | p. 132 |
| Why Two (Or More) Heads Can Be Better Than One | |
| Finding Your Match | |
| Can This Marriage Work? | |
| Collaboration Business | |
| Preliminary Business Meeting | |
| Writing As a Band-Working It Out | |
| The Business | |
| Protecting Your Songs | p. 153 |
| The Importance of Taking Care of Business | |
| Your Song Is Your Property | |
| Copyright Registration | |
| Copyright Infringement | |
| Public Domain | |
| Online Resources | |
| Avoiding the Songsharks | |
| Where Your Money Comes From | p. 169 |
| Methods of Payment | |
| Split Publishing or Co-Publishing | |
| Mechanical Royalties | |
| The Cumpulsory License | |
| Controlled Composition Clauses | |
| Samples | |
| Performance Royalties: BMI, ASCAP, and SESAC | |
| Synchronization Royalties | |
| Music in Print | |
| Researching Print Music Deals | |
| Income From Digital Sources and the Home Recording Act | |
| Soundexchange | |
| Royalty Logic | |
| Royalties From the Home Recording Act of 1992 | |
| AFM & AFTRA Intellectual Property Rights Distribution Fund | |
| Publishing | p. 191 |
| What Publishers Do | |
| Exploring the Possibilities | |
| Finding a Publisher | |
| Getting Feedback From Publishers | |
| Uncontracted Songplugging | |
| Single Song Contracts | |
| Your Chances For Advances | |
| Exclusive Staff Writing Positions | |
| Writing on Assignment | |
| Self-Publishing | p. 217 |
| Why Publish Your Own Songs? | |
| How to Start Your Own Publishing Company | |
| Business Expenses and the IRS | |
| Casting: The Right Song for the Right Artist | |
| Successful Pitching Strategies | |
| Negotiating | |
| Holds | |
| Foreign Sub-Publishing | |
| Administration Deals | |
| Independent Songpluggers | |
| Demos | p. 238 |
| Why You Need Demos | |
| Types of Demos | |
| Who Gets What and How Elaborate Does It Need to Be? | |
| What You Can Do at Home | |
| Choosing a Studio | |
| The Recording Process | |
| Arrangements | |
| Demo Production Services | |
| CDs vs. Digital Audio Files vs. Cassettes | |
| Presenting Your Demo | |
| Using the Internet: Your Demo As Audio File | |
| Marketing Yourself and Your Songs | p. 269 |
| Where Do You Start? | |
| Writers, Writer/Artists, and Writer/Producers in the Marketplace | |
| Reading Your Road Map: Researching the Music Industry | |
| Getting Ready to Face the Industry | |
| Dealing With Rejection | |
| In-Person Interviews | |
| Getting Heard in a "No Unsolicited Material" World | |
| Getting Through the Doors | |
| Making the Calls | |
| Survival | |
| The Options of an Out-of-Towner | |
| Marketing Your Lyrics | |
| Organize Your Song Shopping | |
| Showcasing | |
| Contests | |
| Your Home on the Web | |
| Blogs | |
| Legal Questions About Podcasts | |
| Free Music Marketing Advice and Newsletters | |
| Additional Markets | p. 322 |
| Writing for Audio-Visual Media | |
| Production Music Libraries | |
| Children's Music | |
| Music for Video Games | |
| Cell Phone Ringtones and Master Tones | |
| Music for Commercials | |
| Musical Theater | |
| Organizations | |
| Getting a Record Deal | p. 364 |
| The Artist vs. The Writer/Artist | |
| How Record Companies Listen to your Music | |
| Market-ability | |
| The Professional Team | |
| The Campaign | |
| Your Web Site Is a Critical Factor | |
| Why a Major Label Deal May Not Be Best for You | |
| Should You Do It Yourself? | |
| The Future of the Music Revolution | |
| Songwriter's Resources | p. 384 |
| For Industry Contacts | |
| For Getting Your Demos Directly to Music Industry Pros No Matter Where You Live | |
| Online Pitch Services | |
| Local Organizations | |
| National Organizations | |
| Local Newsletters | |
| Performing Rights Organizations: BMI, ASCAP, and SESAC | |
| Online Songwriters Resources | |
| Music Industry Information Sites | |
| Tipsheets | |
| The Trade Magazines | |
| Songwriters Print Periodicals | |
| Film and TV Trades | |
| Audio-Visual Media Tip Sheets | |
| Bibliography | p. 392 |
| Additional Recommended Books | |
| Index | p. 396 |