| | Introduction: Music, Message, and Money | p. ix |
| | The Game: Reapin' Rap's Riches | p. 1 |
| | Hip-Hop's 'Hood: America's New Silicon Valley | p. 17 |
| | Rap's Got Roots: American Bling | p. 39 |
| | The Dot-Coms Bust: But the Rappers Bloom | p. 57 |
| | Russell Simmons: Empires of the 'Hood | p. 71 |
| | From the Belly of the Beast: Gangsta Rap Roots; Hip-Hop's Cultural Myth | p. 91 |
| | Puff Daddy, Sean John, P. Diddy, Diddy: The Man Is the Brand | p. 111 |
| | "Ghetto Bill": Brilliant Vision; Flawless Execution | p. 129 |
| | Dash and Carter: Takin' Over the World | p. 143 |
| | East Coast-West Coast-Gulf Coast: But Southern Rap? Ludacris! | p. 157 |
| | Hip-Hop Nation: "What Else?" | p. 169 |