| | Preface | p. vii |
| | Introduction | p. 1 |
| | Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B | p. 13 |
| | Air, Food, and Water: Your Revenue Model | p. 65 |
| | Cash Is King: Your Working Capital Model | p. 133 |
| | About the Authors | p. 251 |
| | Acknowledgments | p. 229 |
| | Guiding Your Flight Progress: The Power of Dashboards | p. 37 |
| | Trimming the Fat: Your Operating Model | p. 113 |
| | Can You Balance a One-Legged Stool?: Multidimensional Business Models | p. 179 |
| | Getting Started on Discovering Your Plan B | p. 205 |
| | Avoiding Rocks and Hard Places: Your Gross Margin Model | p. 89 |
| | It Takes Money to Make Money: Your Investment Model | p. 157 |
| | Notes | p. 217 |
| | Index | p. 233 |