Table of Contents
   Foreword
   Music in the Marketplace
      Overview
         Music and Society: We've Got Music in Us
         Art Versus Commerce: Music Changes Everything
         Historical Development
         Tools of the Trade: Everybody's Gotta Learn Sometime
      T he Music Business System
         Getting Through the Maze
         Show Me the Money
         Music Business Studies in Higher Education
         Help Wanted!
   Songwriting, Publishing, Copyright, and Licensing
      Professional Songwriting
         The Market
         Predictors of Success
         The Craft
         The Business of Writing
         Income Sources
         Publishing Options
         Evaluating Publishers
         The Songwriters Guild of America
         Contract Reassignment or Default
         Breaking In
      Music Publishing
         Types of Publishers
         Subpublishing
         Administration
         Contracts With Writers
         Split Publishing, Copublishing
         Copyright Protection: Sampling
         Promotion, Advertising
         Income Sources
         Trade Associations
      Music Copyright
         Background
         Essential Provisions
         Key Terms
         Coverage
         Exclusive Rights
         Fair Use of Copyrighted Material
         Copyright Ownership
         Transfer or Assignment
         Work Made for Hire
         Musical Arrangements
         Sound Recordings
         Compulsory Mechanical License
         Royalty Payments (Section 115[c])
         Duration of Copyright
         Formalities
         Infringement, Remedy
         Record Counterfeiting, Penalties
         Changing Laws
         Rights in Names and Trademarks
         A Final Note on Law
      Music Licensing
         Music Rights: An Overview
         Performing Rights Organizations
         Keeping Track of the Music
         Membership Options
         Mechanical Licenses
         Synchronization Licenses
         Cable Television Licenses
         Video Licenses
         Transcription Licenses
         Special Use Permits
         Jukebox Licenses
         Dramatic Music Rights
   Managing Artist Relationships
      Agents, Managers, and Attorneys
         Agents
         Managers
         Attorneys
      Artists' Recording Contracts
         AFTRA Agreements
         AFM Agreements
         Royalty Artist Contracts
      Unions and Guilds
         American Federation of Musicians
         American Federation of Television and Radio Artists
         American Guild of Musical Artists
         American Guild of Variety Artists
         Actors' Equity Association
         Screen Actors Guild
         International Alliance of Theatrical Stage Employees
         Other Unions and Guilds
      Artist Management
         Discovering Each Other
         The Financial Relationship
         Manager's Commission
         The Manager's Role
         Advancing the Career
         Personal Management Agreement
   Producing, Performing, and Merchandising
      Record Production
         Record Producers
         Matching Producer to Artist
         Production Deals
         The Recording Studio: Operation and Selection
         The Five Stages of Record Production
         Getting Started as a Producer
         Professional Associations
      Concert Production
         Concert Promotion
         Getting Started
         Booking the Artist
         Making an Offer
         The Art of the Deal
         Contracts
         Marketing
         Publicity and Public Relations
         Sponsorships
         Ticketing
         Licensed Music Merchandise
      Arts Administration
         The Classical Music Market
         Perspective
         Representative Organizations
         Symphonic Music
         Funding the Arts
         Classical Artist Management
         Administration
      Music Products
         Music Retailers
         Sales Leaders
         Promotion of Musical Products
         New Trends in Music Retail
         Trade Associations
         Opportunities for Employment
   T he Recording Industry
      R ecord Labels
         Perspective
         Major Labels
         Independent Labels
         Specialty Labels
         Do-It-Yourself Labels
         Record Company Structure
         Trade Associations
      Record Promotion and Distribution
         The Marketing Plan
         The Elements of a Marketing Plan
         Record Distribution
      Record Markets
         Understanding the Consumer
         Research Topics
         Data Sources
      The Digital Age
         The Double-Edged Sword
         Internet Synergy
         Labels Lay Seeds of Self-Destruction
         Smaller, Cheaper, Faster, Better(?)
         The Economics of Digital Distribution: Change and Evolution
         The New Economic Order
         The Digital Future
   Music in Broadcasting, Film, and Theater
      Music in Radio
         Types of Stations
         Audience Identification and Market Research
         Spectrum of Formats
         How Commercial Radio Stations Work
      Music in Television and Video
         Variety and Talk Shows
         Music Specials/Events/Awards Shows
         Theme Songs
         Background Music and Foreground Spotlights
         The Singer/Actors
         The Commercials
         The Evolving TV Picture
         MTV and the Rise of the Music Video
         Producing Short-Form Videos
      Dramatic Scoring for Movies, TV, and Games
         Background
         The Craft
         Music Scoring for TV
         Music Scoring for Video Games
         Library Music
         Hiring Practices
      Music in Advertising
         Influences on Style
         Jobs
         Music Uses
         Budgets
         Station Branding Logos
         The Agency Role
         Spot Production
      Music and Theater
         Types of Musical Theater
         Theater Associations
         Production Components
      Business Music and Production Libraries
         Foreground and Background Music
         Service Companies
         Production Music Libraries
   Career Planning and Development
      Career Options
         Creative Careers
         Directing/Producing Careers
         Performing Careers
         Teaching Careers
         Broadcasting/Film/Video Game Careers
         Music-Related Careers
         Entrepreneurs/Starting Your Own Business
      Starting Your Own Business
         Getting the Process Started
         Choosing a Name
         Forms of Ownership
         Permits and Legalities
         Raising Funds
         Marketing
         Accounting and Finance
         Keeping Track of the Money
         Operations Management
         Management
         Motivating Employees
         Where to From Here?
      Career Development
         Defining Goals
         Climbing the Ladder
         Finding Work
   The Global View
      Understanding Canada's Music Scene
         Would You Believe a Government
         The Record Industry in Canada
         Live Music Opportunities in Canada
         Quebec: Vive La DiffĂ©rence
         Promoting Music in Canada
         Royalty Collection in Canada
         Canada: A Hothouse for Talent-And a Challenge for U.S. Musicians
      The World Outside the United States
         The International Scene
         New Patterns Around the World
      International Copyright by Phil Hardy
         Copyright Conventions
         Multilateral and Bilateral Agreements
         Intergovernmental Bodies and International
   Membership and Copyright Forms
   Selected Readings
      Books
      Journals, Magazines, Newspapers, Newsletters
   Professional Organizations