Table of Contents
   prologue: "The Company Jewels"p. xi
   salt sugar fat
      "Is It Cereal or Candy?"p. 68
      "I Want to See a Lot of Body Bags"p. 95
      "I Feel So Sorry for the Public"p. 302
      "Exploiting the Biology of the Child"p. 3
      "How Do You Get People to Crave?"p. 25
      "Convenience with a Capital 'C'"p. 45
      "A Burst of Fruity Aroma"p. 121
   salt sugar fat
      "The Message the Government Conveys"p. 212
   salt sugar fat
      "People Love Salt"p. 267
      "That Gooey, Sticky Mouthfeel"p. 145
      "Lunchtime Is All Yours"p. 182
      "Liquid Gold"p. 160
      "The Same Great Salty Taste Your Customers Crave"p. 285
      "No Sugar, No Fat, No Sales"p. 236
   selected bibliographyp. 417
   indexp. 423
   epilogue: "We're Hooked on Inexpensive Food"p. 331
   acknowledgmentsp. 349
   a note on sourcesp. 353
   notesp. 357