| | prologue: "The Company Jewels" | p. xi |
| | salt sugar fat | |
| | "Exploiting the Biology of the Child" | p. 3 |
| | "How Do You Get People to Crave?" | p. 25 |
| | "Convenience with a Capital 'C'" | p. 45 |
| | "Is It Cereal or Candy?" | p. 68 |
| | "I Want to See a Lot of Body Bags" | p. 95 |
| | "A Burst of Fruity Aroma" | p. 121 |
| | salt sugar fat | |
| | "That Gooey, Sticky Mouthfeel" | p. 145 |
| | "Liquid Gold" | p. 160 |
| | "Lunchtime Is All Yours" | p. 182 |
| | "The Message the Government Conveys" | p. 212 |
| | "No Sugar, No Fat, No Sales" | p. 236 |
| | salt sugar fat | |
| | "People Love Salt" | p. 267 |
| | "The Same Great Salty Taste Your Customers Crave" | p. 285 |
| | "I Feel So Sorry for the Public" | p. 302 |
| | epilogue: "We're Hooked on Inexpensive Food" | p. 331 |
| | acknowledgments | p. 349 |
| | a note on sources | p. 353 |
| | notes | p. 357 |
| | selected bibliography | p. 417 |
| | index | p. 423 |