| | Prologue | |
| | The Habit Cure | p. xi |
| | The Golden Rule of Habit Change | |
| | Why Transformation Occurs | p. 60 |
| | Which Habits Matter Most | p. 97 |
| | How Movements Happen | p. 215 |
| | The Habits of Individuals | |
| | The Craving Brain | |
| | The Habits of Societies | |
| | The Habit Loop | |
| | Starbucks and the Habit of Success | |
| | When Willpower Becomes Automatic | p. 1 |
| | How Habits Work | p. 3 |
| | How Target Knows What You Want Before You Do | |
| | When Companies Predict (and Manipulate) Habits | p. 182 |
| | How to Create New Habits | p. 31 |
| | The Habits of Successful Organizations | |
| | The Power of a Crisis | |
| | Keystone Habits, or the Ballad of Paul O'neill | |
| | Saddleback Church and the Montgomery Bus Boycott | |
| | How Leaders Create Habits Through Accident and Design | p. 154 |
| | The Neurology of Free Will | |
| | Are We Responsible for Our Habits? | p. 245 |
| | Appendix | |
| | A Reader's Guide to Using These Ideas | p. 275 |
| | Acknowledgments | p. 287 |
| | A Note on Sources | p. 291 |
| | Notes | p. 293 |
| | Index | p. 355 |