| | Introduction | p. 1 |
| | The Woman in the Chameleon Dress: Visual Illusions and Magic | p. 7 |
| | The Secret of the Bending Spoon: Why Magicians Watch Their Angles | p. 26 |
| | The Brother Who Faked a Dome: Visual Illusions in Art and Science | p. 42 |
| | Welcome to the Show but Please Leave On Your Blinders: Cognitive Illusions | p. 55 |
| | The Gorilla in Your Midst: More Cognitive Illusions | p. 75 |
| | The Ventriloquist's Secret: Multisensory Illusions | p. 96 |
| | The Indian Rope Trick: Memory Illusions | p. 110 |
| | Expectation and Assumption: How Magicians Make ASSes of U and ME | p. 135 |
| | May the Force Be with You: The Illusion of Choice | p. 160 |
| | Why Magic Wands Work: Illusory Correlations, Superstition, Hypnosis, and Flimflam | p. 188 |
| | The Magic Castle | p. 215 |
| | Will the Magic Go Away? | p. 241 |
| | Epilogue | p. 260 |
| | Notes | p. 263 |
| | Acknowledgments | p. 275 |
| | Index | p. 281 |