Table of Contents
   You CAN Get Rich-But Yes, There Is A Catch
         Ten Giant Keep Out Signs on the Road to Your Online Business Success-The False Barriers
         "I'm too old/I'm too young"
         "I don't have enough money"
         "I don't have enough time"
         "It's a bad economy"
         "All the really good ideas are taken"
         "I'm too small to compete against the big guys"
         "I'm no good with computers"
         "There's too much competition"
         "I'm not educated enough"
         "Someone will steal my idea"
         Now For The Six Disabling and Very Real Dangers to Your Online Business Success
         Real Danger Number One: You are easily influenced by people less successful than you want to be
         Real Danger Number Two: You think you can sit on the couch and money will spew out of the TV
         Related Real Danger Number Three: You think that the only good money is hard-earned money
         Real Danger Number Four: You insist upon staying in your comfort zone at all times
         Real Danger Number Five: You think "My situation is different"
         You're more of an idea pack rat than a beaver
   How To Build A Quick and Profitable Product 20
         The Typical Dream is Useless
         "I must have a fortress to protect my idea from knock-off artists"
         "I must reach millions of people"
         "I want to be famous"
         "I want to be as rich as King Midas from the first invention of mine"
         "I need to invent something revolutionary"
         "Inventions are things that are manufactured in factories"
         Your First Product Should Be One Of These
         What problem have you solved?
         What can you demonstrate?
         What have you researched on the web and discovered?
         What are the best resources you've found?
         How do things fit together?
         Explore Other Variations On A Proven Theme
         What Have You Tested?
         Appeal to Rabid Hobbyists
         Is This Great, or What?
         Another School of Thought
         Avoid This Pitfall
         Get My Chart
   How To Create Content Cheaply And Easily
            Capture the Raw Content
            Edit the Content
            Deliver the Content
      Special Report
      Getting-Started Kit
      Home-Study Course
      Sample Newsletter
      Book
      Interview Series Transcript
      Fast-Start Guide
      Pocket Guide
      Checklist
      T-shirt
      Poster and Laminated Poster
      Calendar
      Game
      Mug
      Information Wheel
      CD
      DVD
      Interview Series on MP3
      Free Video
      Live Event Videos
      Toll-Free 24/7 Recorded Line
      Consulting Hotline
      Teleseminar/Webinar
      Trial Software
      iPhone Application
      Software
      Online Calculator
      Interview Series PDFs
      Free PDF
      Free Audio
      Consultation
      Lunch or Dinner Seminar
      One-Day Seminar
      Consultation
      Bootcamp
      Live Tour
      Cruise
         The Excellent Concept of Continuity
      Newsletter
      Membership Site
      Weekly faxes
      Coaching
         The Opportunity Engineer
   Getting Open For Business
         The Seven Basic Building Blocks To A Good Website
            You need to own a good domain name
            You need to arrange for website hosting
            Get a website design
            Get an HTML editor
            Get an FTP tool
            Learn How to Accept Money On The Web
         PayPal
         Checks and Money Orders
         Taking Credit Cards And Debit Cards Directly
         What You Need To Know About Email Systems
         Handling Email On Your Website
         Getting Work Done For You
   How To Get People To Raise Their Hands
            "It's all about traffic"
            "It's all about targeted traffic"
            "I'm waiting for the game changer"
            "It's all about cost per lead"
         The Moving Parts of A Lead-Generation Effort
         Great Sources for Leads
         Pay-Per-Click Advertising
         Google AdSense
         Organic Search.&
         Getting Found Locally In Google
         Article Marketing
         Social Media
         Blogs
         YouTube
         Press Releases
         eBay
         Inexpensive and Great Offline Strategies For Getting Found
         Local Newspapers
         Free-Standing Inserts
         Commuter Newspapers
         Local Clubs and Events
         Direct Mail
   How To Turn Prospects Into Buyers
            Ineffective marketers confuse attention with shouting
            Ineffective marketers boost their claims out of all proportion
            With ineffective marketers, it's all about them and not about the customer
            Ineffective marketers ask you to buy too soon
            Ineffective marketers do not include a call to action and a deadline
            Ineffective marketers further erode trust by creating fake deadlines
            Ineffective marketers speak to audiences, not to individuals
         The Seven Money Questions: Answer These And Your Product Will Sell
            "Why should I stop and listen to you?"
            "Why should I read the whole thing?"
            "What else do you have and how will it help me?"
            "Why is your solution better than any other?"
            "Why should I believe your claims?"
            "What's it going to cost me?"
            "What's my risk?"
            "What happens after you have my money?"
   Relationships Equal Revenues
         Auto responders versus Broadcast Emails
         Four Tips For Building Profitable Relationships Through Email
            Segment for Success
            Encourage consumption
            Become a welcome guest in their inbox
            Make it two-way communication
         Other Ways To Stay Close To Your Customers
   The Secrets To An Upward Profit Spiral
            Install Measuring Devices
            Determine Why Non-Buyers Don't Buy, And Adjust Your Site Accordingly
            Test Everything
   The "I" Factor