Table of Contents
   Prefacep. xi
   List of illustrationsp. xiii
   Josiah Wedgwood: the world's greatest innovatorp. 1
   Joseph Schumpeter's gales of creative destructionp. 12
   London's wobbly bridge: learning from failurep. 31
   Stephanie Kwolek's new polymer: from labs to richesp. 40
   Thomas Edison's organizational geniusp. 82
   Building a smarter planet?p. 117
   Referencesp. 138
   Further readingp. 142
   Indexp. 144