Table of Contents
   Acknowledgmentsp. xiii
   About the Authorp. xiv
   Social Computing on the Ascentp. 1
      Reshaping the Way We Workp. 5
         Integrating into Business Processes and Activitiesp. 8
      Summaryp. 9
   Sharing a Social Experiencep. 11
      Modeling Social Experiencesp. 17
         Different Experiences for a Complex Worldp. 21
      Summaryp. 23
   Leadership in Social Environmentsp. 25
      Governance and Leadership Modelsp. 28
      A Selection of Leadership Modelsp. 29
         The Centralized Modelsp. 29
         The Delegated Modelp. 32
         The Representative Modelp. 34
         The Starfish Modelp. 35
         The Swarm Modelp. 36
      Choosing a Leadership Modelp. 37
         Leaders and Influencersp. 40
      Summaryp. 42
   Social Tasks: Collaborating on Ideasp. 45
      The Structure of Social Tasksp. 46
         Identifying Beneficiariesp. 47
         Describing the Form of Aggregationp. 48
         Building a Template for a Taskp. 49
      Different Models of Social Tasksp. 49
         Idea Generationp. 50
         Codevelopmentp. 53
         Finding Peoplep. 58
      Summaryp. 60
   Social Tasks: Creating and Managing Informationp. 61
      Recommendations and Reviewsp. 61
         Reviewsp. 62
         Direct Social Recommendationsp. 63
         Derived Social Recommendationsp. 65
      Creating and Categorizing Informationp. 66
         Sharing Collectionsp. 67
         Folksonomies and Social Taggingp. 68
         Direct Social Content Creationp. 70
         Derived Social Content Generationp. 71
      Filtering Informationp. 72
         Social Q&A Systemsp. 73
      Summaryp. 74
   Social Ecosystems and Domainsp. 75
      Grouping Instancesp. 75
      Grouping Toolsp. 77
      Grouping Audiences into Domainsp. 78
         Who in the Organization Should Run the Social Environment?p. 81
         Summaryp. 83
   Building a Social Culturep. 85
      Defining a Culture for a Social Environmentp. 86
         Ideology and Valuesp. 87
         Behavior and Ritualsp. 88
         Imageryp. 90
         Storytellingp. 92
         Culture and Maturity of Social Environmentsp. 93
      The Cultural Impact of Social Architecturep. 94
         How Social Experience Models Impact Culturep. 94
         How Social Leadership Models Impact Culturep. 97
         How Social Tasks Impact Cultural Valuesp. 99
      Summaryp. 99
   Engaging and Encouraging Membersp. 101
      Belonging and Commitmentp. 101
         Creating a Model for Identifying Commitmentp. 103
         Maturing over a Lifecyclep. 108
      Programs to Grow or Encourage Your Social Groupp. 112
         Membership Reward Programsp. 112
         Recruiting Evangelists and Advocatesp. 114
         Member Training and Mentoring Programsp. 116
      Summaryp. 117
   Community and Social Experience Managementp. 119
      The Value and Characteristics of a Community Managerp. 120
         Personality Traits and Habitsp. 125
         Where Do Community Managers Fit in an Organization?p. 127
      Community Manager Tasks and Responsibilitiesp. 129
         Member and Relationship Developmentp. 129
         Topic and Activity Developmentp. 132
         Administrative Tasksp. 133
         Communications and Promotionp. 135
         Business Developmentp. 136
      Summaryp. 137
   Measuring Social Environmentsp. 139
      What Can You Measure?p. 140
         Dimensions of Measurementp. 143
         Types of Metricsp. 144
         Metrics and Social Experiencesp. 147
      Measurement Mechanisms and Methodsp. 149
         Quantitative Analytic Measurement Mechanismsp. 149
         Qualitative Measurement through Surveys and Interviewsp. 150
      Summaryp. 152
   Social Computing Valuep. 153
      Defining the Structure of a Social Environmentp. 154
         Choosing a Social Experiencep. 154
         Setting a Social Leadership Modelp. 156
         Defining a Social Taskp. 157
         Grouping Experiences and Identifying the Audience Domainp. 159
      Cultural Forces Shaping Social Environmentsp. 160
      Social Computing and Business Strategyp. 161
   Indexp. 163