| | Introduction | p. 1 |
| | Understanding Twitter | p. 9 |
| | Welcome to the World of Microblogging | p. 11 |
| | Planning for Twitter in Your Business | p. 25 |
| | Establishing and Tweaking Your Twitter Presence | p. 41 |
| | joining Twitter and Getting Started | p. 43 |
| | Building Your Best Tweet | p. 63 |
| | Sending Messages | p. 77 |
| | Searching and Following | p. 93 |
| | Keeping the Tweet on Key | p. 109 |
| | Hashing Out Hashtags | p. 119 |
| | Networking with Twitter | p. 127 |
| | Keeping Tabs on the Twitterverse | p. 135 |
| | Twenty-Five Business Uses for Twitter | p. 145 |
| | Advancing the Twitter Touch | p. 159 |
| | Applying Elements of Viral Marketing | p. 161 |
| | A Closer Look at the Need for Engagement | p. 169 |
| | Gaining Advantage from Twitter Advertising | p. 181 |
| | Ten Microblogging Mistakes to Avoid | p. 189 |
| | Other Microblogging Boosters | p. 197 |
| | Look, Listen, and Learn: Twitter Success Stories | p. 205 |
| | Zappos.com (http://twitter.com/zappos) | p. 207 |
| | Berry Chill Yogurt Couture (http://twitter.com/yogijones) | p. 211 |
| | Naked Pizza (http://twitter.com/nakedpizza) | p. 215 |
| | Comcast (http://twitter.com/comcastcares) | p. 219 |
| | American Red Cross (http://twitter.com/redcross) | p. 223 |
| | Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet) | p. 227 |
| | Geni (http://twitter.com/geni) | p. 231 |
| | Ty's Toy Box (http://twitter.com/tystoybox) | p. 235 |
| | Conclusion: It's Your Turn to Tweet | p. 239 |
| | Index | p. 241 |