Table of Contents
   Acknowledgmentsp. xi
   Author's Notep. xiii
   Introduction: Weigh-Inp. xv
   The Setupp. 1
   The Characteristics of Great Content and Compelling Storiesp. 15
   Storytell on Facebookp. 29
   Listen Well on Twitterp. 83
   Glam It Up on Pinterestp. 117
   Create Art on Instagramp. 135
   Get Animated on Tumblrp. 151
   Opportunities in Emerging Networksp. 171
   Effortp. 177
   All Companies Are Media Companiesp. 181
   Conclusionp. 183
   Knockoutp. 187
   Notesp. 189