Table of Contents
   Acknowledgmentsp. xi
   Author's Notep. xiii
   Introduction: Weigh-Inp. xv
   The Characteristics of Great Content and Compelling Storiesp. 15
   Create Art on Instagramp. 135
   Effortp. 177
   Knockoutp. 187
   Notesp. 189
   Conclusionp. 183
   The Setupp. 1
   Storytell on Facebookp. 29
   Glam It Up on Pinterestp. 117
   All Companies Are Media Companiesp. 181
   Listen Well on Twitterp. 83
   Get Animated on Tumblrp. 151
   Opportunities in Emerging Networksp. 171