| Acknowledgments | p. xi | |
| Author's Note | p. xiii | |
| Introduction: Weigh-In | p. xv | |
| The Setup | p. 1 | |
| The Characteristics of Great Content and Compelling Stories | p. 15 | |
| Storytell on Facebook | p. 29 | |
| Listen Well on Twitter | p. 83 | |
| Glam It Up on Pinterest | p. 117 | |
| Create Art on Instagram | p. 135 | |
| Get Animated on Tumblr | p. 151 | |
| Opportunities in Emerging Networks | p. 171 | |
| Effort | p. 177 | |
| All Companies Are Media Companies | p. 181 | |
| Conclusion | p. 183 | |
| Knockout | p. 187 | |
| Notes | p. 189 |