| | Prologue: Taking a Look at Alternative Medicine | p. 1 |
| | Introduction: Saving Joey Hofbauer | p. 7 |
| | Distrust of Modern Medicine | |
| | Rediscovering the Past: Mehmet Oz and His Superstars | p. 25 |
| | The Lure of All Things Natural | |
| | The Vitamin Craze: Linus Pauling's Ironic Legacy | p. 47 |
| | Little Supplement Makers Versus Big Pharma | |
| | The Supplement Industry Gets a Free Pass: Neutering the FDA | p. 65 |
| | Fifty-One Thousand New Supplements: Which Ones Work? | p. 94 |
| | When the Stars Shine on Alternative Medicine | |
| | Menopause and Aging: Suzanne Somers Weighs In | p. 111 |
| | Autism's Pied Piper: Jenny McCarthy's Crusade | p. 128 |
| | Chronic Lyme Disease: The Blumenthal Affair | p. 140 |
| | The Hope Business | |
| | Curing Cancer: Steve Jobs, Shark Cartilage, Coffee Enemas, and More | p. 163 |
| | Sick Children, Desperate Parents: Stanislaw Burzynski's Urine Cure | p. 173 |
| | Charismatic Healers Are Hard to Resist | |
| | Magic Potions in the Twenty-First Century: Rashid Buttar and the Lure of Personality | p. 197 |
| | Why Some Alternative Therapies Really Do Work | |
| | The Remarkably Powerful, Highly Underrated Placebo Response | p. 223 |
| | When Alternative Medicine Becomes Quackery | p. 241 |
| | Epilogue: Albert Schweitzer and the Witch Doctor: A Parable | p. 253 |
| | Acknowledgments | p. 257 |
| | Notes | p. 259 |
| | Selected Bibliography | p. 297 |
| | Index | p. 307 |