| | Introduction | p. vii |
| | Profits Aren't Everything, They're the Only Thing! | p. 1 |
| | End Denial | p. 9 |
| | Forget Sweat Equity | p. 21 |
| | Love Your Business More Than Your Family | p. 35 |
| | The Best Family Business Has One Member | p. 45 |
| | Delegate, Don't Abdicate | p. 57 |
| | Live and Die by a Real Plan | p. 71 |
| | Pay for Performance | p. 83 |
| | "I am Your Work God" | p. 93 |
| | You Are Not in Business to Pay Your Vendors | p. 107 |
| | When Filing for Bankruptcy Is Your Best Option, Do It Early! | p. 127 |
| | Don't Treat Sales Like Your Mother-in-Law | p. 127 |
| | Give Up Golf, Retreats, Off-Sites, and Trade Shows | p. 139 |
| | Teamwork Is Vastly Overrated | p. 151 |
| | It's Not the Economy, Stupid, It's You! | p. 163 |