Table of Contents
   Preface: Where I Come Fromp. ix
   Acknowledgmentsp. xi
   Lash-Ups: Goods and Badsp. 1
   Inside Stuff: How Professionals Do Itp. 23
   Form and Functionp. 53
   Changing Goodsp. 91
   Venues and Middlemenp. 131
   Place in Productp. 161
   Corporate Organization and the Design Big Thingp. 195
   Moral Rulesp. 225
   Notesp. 261
   Bibliographyp. 287
   Indexp. 305