| | Foreword: A Quick Drag | |
| | Adoring the Devil's Breath | p. 3 |
| | The Earth with a Fence Around It | p. 30 |
| | It Takes the Hair Right Off Your Bean | p. 54 |
| | The Golden Age of Malarkey | p. 80 |
| | "Shall We Just Have a Cigarette on It?" | p. 112 |
| | The Filter Tip and Other Placebos | p. 141 |
| | The Anguish of the Russian Count | p. 183 |
| | Grand Inquisitors | p. 221 |
| | Marlboro Mirage | p. 263 |
| | Three-Ton Dog oil the Prowl | p. 298 |
| | Stroking the Sow's Ear | p. 349 |
| | Let There Be Light | p. 387 |
| | Breeding a One-Fanged Rattler | p. 412 |
| | The Heights of Arrogance | p. 447 |
| | The Calling of Philip Morris | p. 490 |
| | Of Dragonslayers and Pond Scum | p. 536 |
| | Chow Lines | p. 580 |
| | Melancholy Rose | p. 639 |
| | Smooth Characters | p. 678 |
| | Blowing Smoke | p. 723 |
| | A Note on Sources and Acknowledgments | p. 764 |
| | Selected Bibliography | p. 768 |
| | Notes | p. 773 |
| | Index | p. 791 |