Aimed at the experienced business professional who is either sceptical about LinkedIn or looking for ways to more effectively use this cutting- edge tool, this simple, user-friendly guide explains how to access the full power of LinkedIn -- including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are people who entered the business world before the rise of Facebook at a social- media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn. This book gives any professional -- from entry level to CEO -- the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy. Using actual pictures of the LinkedIn website, the author demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. The book is rounded out with both a six-week, two-hour-per- week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn. Wayne Breitbarth has been a LinkedIn trainer since early 2009 and has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions.