This career guide is for people who recognize the importance of an independent retail store in community life and the opportunities for a rewarding lifestyle, but don’t know where to start. This comprehensive guide shows them how to: spot and capitalize on small retailer trends; use the most efficient retailing software; make the leap to online selling; conduct their own market research; and more. Authors Dan and Judy Ramsey offer practical advice and real-world examples that are difference between success and failure in this challenging, but satisfying career path