The first hands-on, best-practice guide to planning, running, and profiting from, vibrant online communities!••Beyond Wikinomics: The first book that shows businesses how to execute on the promise of social computing to drive real business value.•Proven strategies and 'in-the-trenches' best practices from Rawn Shah, one of IBM's leading social computing management experts.•Covers every facet of online community management: people, place, purpose, and production. Today, organizations increasingly expect their social computing applications and communities to create meaningful, measurable business value. That won't happen by itself: it requires careful planning and active, intelligent management. In Social Networking for Business, Rawn Shah brings together business social  computing patterns and best practices drawn from his extensive experience running online communities at IBM. He systematically covers all four key aspects of successful planning and management: people, place, purpose, and production. Drawing on many real-world examples, he identifies key success factors associated with launching online communities that meet their goals, and guides you through managing the crucial 'micro-challenges' businesses face in keeping them vibrant. You'll discover how to successfully architect social environments and experiences; build participation, trust and reputation; empower participants without creating anarchy; identify the right social functions for your communities; use social computing to collaborate and create valuable new information; build a social culture; staff online communities costeffectively; avoid pitfalls that lead to failure; even measure social capital and link it to financial results. Whether you're a social computing strategist or in the -trenches manager, chances are you've been on your own, until now. This book gives you the expert guidance and support you need every step of the way.