Reviews

Publishers Weekly
(c) Copyright PWxyz, LLC. All rights reserved

Inspired by her successful blog of the same name, life coach Slim shows readers how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. She strikes a perfect balance between emotional encouragement and practical advice: "Hating your job intensely," she writes, "is not a business plan." What's here is: the nitty-gritty of getting a business off the ground, legal considerations, making the best use of social networking sites, the components of a business model, organized creative brainstorming, financial advice, shopping for self-paid insurance and benefits, and helpful anecdotes of real-life entrepreneurship. With her humorous insights into corporate life and an appealing no-nonsense yet empathic tone, Slim deals swiftly and incisively with anxiety, fear and hesitation. Readers will cheer as she teaches the tricks behind finding "what makes you purr"-what people will pay you to do, what you have a great passion for and what you are genetically encoded to do. This is a standout in the start-your-own business genre. (May) (c) Copyright PWxyz, LLC. All rights reserved