(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Foreman, publisher of Inventors Digest magazine and producer of PBS's Everyday Edisons, and patent attorney Welytok (Sarbanes-Oxley for Dummies) aim to walk inventors through the product-development process from the moment the proverbial light bulb appears over their head to the moment their brainchild arrives on the market. The authors cover product market research, design, developing prototypes, manufacturing, and distribution. There is an excellent chapter on what a patent is and how to obtain one and another section on funding an invention. The book is packed with anecdotes and case studies, including how the BlackBerry handheld device was named and how Tupperware came to be a household name. Appendixes include a sample nondisclosure agreement and an example of a patent, and a glossary. Verdict This clear, thorough, and entertaining guide will be sought out by those who need practical help to bring their ideas for inventions to fruition. It's a good companion to David Pressman's Patent It Yourself. Highly recommended.-Joan Pedzich, Harris Beach PLLC, Rochester, NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.