Annotation
Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week. Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.
Author Notes
Wayne Breitbarth-once a skeptic and now an outspoken proponent of LinkedIn-is a seasoned businessman who shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. He lives in Milwaukee, Wisconsin.